Automation of Business Processes Results in Scalability for Growing Customer Base
“Last quarter, we experienced significant sales growth which resulted in a 40% increase in customer interactions. Boomi AtomSphere automated formerly manual processes and allowed us to meet our customers’ needs, gain productivity and reduce data errors without enlisting additional resources.” — Mark Landry, Managing Director
Prior to implementing Salesforce.com, BuyTheCase.net managed their customer service function via a rudimentary administration interface, which allowed them to view customer records, but did not allow tracking/ ticketing of issues. Most customer service activities were tracked in Excel worksheets. To realize the full value of their Salesforce.com investment, they needed a method for transferring the basic transactional data from their e-commerce website (MySQL Database) to Salesforce without manual intervention. In addition, real-time integration was required to ensure that new customer account data was populated in SFDC immediately so that customer service reps would have the most up-to-date information.
Solution
Boomi was chosen for its ability to easily integrate customized aspects of Salesforce as well as its affordable on-demand pricing structure. By implementing Boomi AtomSphere, BuyTheCase.net successfully automated the integration between their e-commerce website and Salesforce while eliminating painful manual processes and error-prone spreadsheets. Integration between the SQL database and Salesforce occurs in “near real time” and customer service reps are able to respond to all inquiries with up-to-date information. By automating their business processes, AtomSphere allowed BuyTheCase.net to scale to meet growing customer needs, gain productivity, and reduce data errors without enlisting additional resources.
About Buy The Case
Since 2004, BuyTheCase.net has been providing warehouse savings to consumers and businesses buying that bulk through their website. The company offers the convenience of case-sized quantities of product and delivers to households, businesses, government agencies, community groups, as well as US diplomatic and military personnel living abroad. For more information, visit their website at BuyTheCase.net.
