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Providing Real-Time Customer Data to Field Sales

“Boomi AtomSphere enabled us to maximize the value of our Salesforce.com CRM by integrating mission critical customer data from our legacy ERP system. Now our Sales Managers in the field have access to real time shipping status and sales history including invoices.” — Mike Boldon, Director, Marketing

Encon Safety sales managers were unable to access complete customer data from the field and the periodic reports they received from the company’s ERP system were most often outdated. In order to provide real-time customer data to sales managers in the field, Encon Safety wanted to link their AS400 ERP system to Salesforce.com. This would allow regional sales managers to actively view and respond to customer sales history, invoice status, and shipping statuses.

Solution

Encon Safety engaged Strategic Growth, an on-demand management consulting firm, to assist them with their integration of Salesforce.com to their legacy ERP system. Strategic Growth, an expert in Salesforce.com integrations, implemented Boomi AtomSphere due to its pre-built connectors to Salesforce.com and AS400, affordable SaaS pricing model, and the low maintenance solution hosted in the Cloud.

As a result of deploying Boomi AtomSphere to synch customer data between their legacy ERP and Salesforce CRM, Encon Safety benefited from:

  • Sales is now able to accurately forecast revenue and cash flow
  • The order-to-cash cycle has been accelerated due to the sales managers being able to actively pursue pending customer orders and invoices
  • The ability to expand the integration to additional systems, such as financials and RGA, on the same platform

About Encon Safety

With over 45 years experience in the manufacturing of quality safety and protective equipment, Encon Safety Products is a highly respected leader in reliable and innovative products to protect people and provides emergency personal treatment.

Success Summary

Application Types
CRM
ERP
Applications
AS400 ERP
Salesforce.com
Industry
Manufacturing
Role
Director
Marketing