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BERWYN, Pa., Dec. 1, 2011 – Dell Boomi, the world’s largest integration cloud, today announced development of a cloud-based master data management (MDM) solution, which will offer improved capabilities to simplify data management within cloud and software-as-a-service (SaaS) application integration for medium and large enterprises.

Building on Boomi’s innovative AtomSphere® offering, this new MDM platform enables companies of all sizes to help ensure their master customer, item/product, vendor, and employee data is clean, accurate and consistent, all within an adaptable, cloud-based environment.

Taking the Task out of Master Data Management
To date, poor data quality costs enterprises billions of dollars annually and without clean, consistent, and accurate master data, any business integration initiative will result in inaccurate or incomplete data, forcing users to resort to other less-reliable products to get reliable business information. This problem has been addressed to date with multi-year, multi-million dollar engagements with limited results and return on investment. Even more, the adoption of the cloud is proliferating the data quality challenge because now master data fundamentally exists in more applications, sometimes even without IT’s knowledge.

Addressing these issues, Dell Boomi’s MDM solution is a program that helps ensure consistent, standard, high quality data across an organization. Adopting a pure cloud approach, Dell Boomi’s MDM solution enables users to conduct all setup, configuration and management from a Web browser; in a single instance, multi-tenant environment. It will also feature a portable master data store that provides a variety of setup options and enables MDM for any combination of SaaS and on-premises applications.

Dell Boomi Master Data Management offers:

  • Modeling: the ability to define and model all of your master data to your needs.
  • Storage: Long term, secure storage of all master data. Dell Boomi will provide cloud storage or enable customers to setup their own master data store.
  • Synchronization: Working in concert with Boomi AtomSphere®, this MDM will have the ability to synchronize the relevant changes made to master data across applications as needed, with intelligence that identifies what is the system of record for corresponding sets of data.
  • Validation: Dell Boomi's MDM will provide a means to discover and reconcile duplicate records, while also enriching data as it is being managed to fill in missing or incomplete information.
  • In addition to these core offerings, Dell Boomi’s MDM solution will also leverage the power of Boomi’s other technologies, including the popular Boomi Suggest, making this MDM solution the easiest to set up and use.

    “Boomi’s new master data management solution is going to fundamentally change the way business applications work in the cloud,” said Rick Nucci, founder and CTO of Dell Boomi. “By developing a cloud-based master data management solution, Boomi is not only offering an innovative way to streamline data across an organization, but also taking the first step to unifying what has been a difficult situation regarding cloud applications’ inherently segmented data makeup.”

    Pricing and Availability
    Boomi master data management capabilities is currently in testing and will be available in 2012. Pricing information will be released at a later date. Learn more at www.boomi.com

    About Dell
    Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.