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Elite List Identifies Most Promising Innovation-Driven and Growth-Oriented Private Companies East of the Mississippi

BERWYN, PA--(Marketwire - May 5, 2009) - Boomi, the market and technology leader for on-demand integration, today announced that it has been chosen by AlwaysOn as one of the top 100 private companies in the Northeast region of the U.S. Private companies had to be nominated by their peers and demonstrate leadership in areas such as innovation, market potential, customer adoption, media buzz and investor value creation. AlwaysOn received hundreds of nominations from venture investors, investment bankers and other industry experts. Boomi was chosen for the success and rapid adoption of its revolutionary AtomSphere cloud integration platform.

Boomi and the AO East 100 Private Companies will be honored at a reception at AlwaysOn's Venture Summit East from May 20-22, 2009 at the Mandarin Oriental Hotel in Boston. Attended by leading institutional investors, venture capitalists, investment bankers, research analysts and corporate buyers, Venture Summit East is a three-day gathering that highlights the significant economic, political, and technology trends impacting the global growth investor. The goal of Venture Summit East is to match growth-company buyers and sellers and identify the most promising innovation-driven, growth investment opportunities. Venture Summit East will also play host to CEO Showcases from qualified companies seeking later-stage capital or potential acquirers.

"Despite a floundering global economy, it is clear from this list of nominees that innovation and growth are alive and well in the East," said Tony Perkins, founder and editor of AlwaysOn. "Even the difficult economic times have not slowed the pace of innovation for these organizations. The AlwaysOn East 100 winners have demonstrated a tremendous ability to overcome some of the most challenging economic conditions in our nation's history to create new strategies and plans for growth and to serve as a beacon for private companies everywhere."

Since Boomi launched AtomSphere in late 2007, it has compiled an impressive list of awards and recognition including the AlwaysOn Global 250, the JMP Securities Hot 100 (honoring the 100 leading private companies in the software industry), the 2009 CODiE Awards as a finalist for Best On-Demand Platform, the Stevies International Business Award as a finalist, the b-Mighty Innovation Awards and an honorable mention in Gartner's Magic Quadrant of Integration Service Providers as "a vendor to watch closely." Boomi's business traction has also been impressive adding well over 100 new customers and 40 partners in the first year after launch and doubling its growth rate thus far in 2009.

"Boomi AtomSphere has revolutionized the integration industry," said Bob Moul, Boomi's president and CEO. "More and more businesses, software vendors, and system integrators are making the switch from conventional integration products and appliances to join the cloud revolution. It's a tremendous validation and we are honored to be included among the AlwaysOn East 100 companies."

AtomSphere is a complete on-demand integration service that enables companies to link any combination of SaaS and on-premises applications without the burden of installing and maintaining integration software or appliances. With its 'connect once - integrate everywhere'™ architecture, AtomSphere is quickly becoming the solution of choice among major SaaS vendors and other service providers.

AtomSphere's popularity is driven by its fully cloud-based delivery model, its visual approach to integration that does not require coding, its elegant solution for behind-the-firewall integration and its pay-per-connection pricing model that finally aligns integration costs with SaaS application costs. As more and more infrastructure services move to the cloud, Boomi AtomSphere provides the critical element of integration to the virtual stack.

A full list of all the AO East 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS and on-premises applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premises and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as salesforce.com, NetSuite, Intuit, @Task, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. For more information about Boomi, visit www.boomi.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.