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Boomi Drives Efficiency for Revionics by Enabling Integration with Unlimited Store Locations in a Completely On-Demand Delivery Model

Berwyn, PA - (01/29/2008) Boomi, the market and technology leader for on-demand integration, announced today that Revionics is using Boomi On DemandSM for Software-as-a-Service (SaaS) integration with Revionics' retail customers. Revionics is the leading provider of price optimization technology services for the retail market. By using Boomi On Demand, Revionics is now able to centrally manage the collection and integration of all its customers' data through the Web without the burden of installing and maintaining software packages or hardware appliances at store locations.

Boomi On Demand is the industry's only fully on-demand integration solution delivering immediate integration services without the need for hardware appliances, software packages or coding. By incorporating Boomi On Demand into Revionics price optimization technology services, Revionics can manage multi-site customer deployments directly from a central location on the Web. This greatly accelerates new customer implementations and dramatically reduces setup and maintenance costs.

"Prior to incorporating Boomi into our price optimization solution, our people had a much more painful task of securing customer data for our solution," explained Todd P. Michaud, president and CEO of Revionics. "We evaluated several integration solutions and found that Boomi offers superior technology combined with an affordable cost structure. After a successful pilot with Boomi, we're excited to roll this solution out in a production environment, and we anticipate a substantial ROI."

"Revionics customers depend on timely analytics and optimization solutions to increase their profit margins and stay competitive in today's retail market," said Boomi CEO Bob Moul. "Boomi's SaaS integration service allows Revionics to harness the convenience and availability of the Web to quickly integrate their customers' data with Revionics Retail Advanced Pricing System. This will provide customers with optimized price recommendations to help improve profit and sales performance."

Boomi is the only integration offering that delivers a true SaaS application for business integration, based on its Visual Integration TechnologySM. With Boomi On Demand, users can securely build, deploy and manage integrations using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. No coding is required.

Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an "AtomSM." Built with patent pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end including connectors, transformation rules, decision handling and processing logic. Boomi Atoms are completely self-contained and autonomous and can be run on virtually any server. They can be hosted for SaaS-to-SaaS integration or downloaded behind a company's firewall for SaaS to on premise integration. A comprehensive dashboard allows users to monitor the status and health of all Atoms and integration processes whether they are hosted or downloaded.

About Boomi:

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling application, B2B, and data integration in one comprehensive, simple-to-use product which can be deployed on site or on demand. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in days, not weeks or months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit www.boomi.com.