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Company's Announcement Heralds the End of Integration Software

Berwyn, PA - (01/15/2008) Boomi™, the market and technology leader for on-demand integration, today officially launched the industry's only fully on-demand integration service with the general availability of Boomi On-Demand℠. After a highly successful beta customer program that included over 100 organizations ranging from small businesses to some of the largest companies in the world, Boomi On-Demand is now available to the general market.

Boomi has made it possible for companies to link any combination of software-as-a-service (SaaS) and on-premises applications without the burden of installing software packages or hardware appliances. Boomi On-Demand accelerates the adoption of SaaS applications by making it affordable and easy to use>

As the acceptance and popularity of SaaS applications has continued to rise dramatically, traditional enterprise integration software has become the Achilles heel of the SaaS industry. Traditional integration software products are inconsistent with the values of SaaS in terms of cost, complexity and time to implement. Boomi On-Demand offers the first complete integration solution delivered in an on-demand model, breaking the barrier to SaaS adoption for companies of all sizes and marking the end of the software approach to integration.

"Prior to incorporating Boomi into our price optimization solution, our people had a much more painful task of securing customer data for our solution," explained Todd P. Michaud, president and CEO of Revionics. "We evaluated several integration solutions and found that Boomi offers superior technology combined with an affordable cost structure. After a successful pilot with Boomi, we're excited to roll this solution out in a production environment, and we anticipate a substantial ROI."

Partners Speak Out About Boomi On-Demand

In addition to the positive feedback from the beta customer community, numerous partners have begun working with Boomi On-Demand to meet their customers' integration needs. Companies such as salesforce.com, NetSuite, Revionics, Intacct, SmartTurn and OpSource are working with Boomi On-Demand to provide integration between SaaS applications and on-premises applications.

Andrew Leigh, the director of integration product marketing at salesforce.com, said, "Just as software-as-a-service and platform-as-a-service transformed enterprise applications and development platforms, the Boomi On-Demand integration solution is changing the game for integration customers. As companies extend their IT enterprises with Force.com and Salesforce CRM applications to help run their businesses, we are excited that Boomi has brought the on-demand model to integration, promising new levels of success and ease of use."

Mini Peiris, the vice president of product management for NetSuite, commented, "NetSuite's on-demand business application supports the core functions required to manage a company's business – from enterprise resource planning (ERP) to customer relationship management (CRM) to Web capabilities. Boomi On-Demand provides our customer base with the ability to tie NetSuite to peripheral applications with an affordable, easy-to-use integration solution that allows data transfer into NetSuite, letting the customer gain critical insight into their business to make better, faster decisions."

According to Treb Ryan, CEO of OpSource, "Boomi On-Demand makes integration of Web and traditional on-premises applications quick, easy and economical for developers and consumers of software-as-a-service. As a leader in the Web delivery of on-demand applications, we believe easy, flexible application integration outside of and behind the firewall is key to broader enterprise acceptance of the SaaS model. By breaking down application integration barriers, Boomi On-Demand will accelerate the growth of the SaaS market."

Jim Burleigh, SmartTurn's CEO, stated, "Boomi's vast experience in SaaS integration enables SmartTurn to extend the value of our On-Demand Inventory and Warehouse Management System (WMS), eliminating the high costs of integration that are typical with traditional WMS applications. For our customers who need a powerful, cost-effective, low-risk way to connect with a broad array of applications, such as QuickBooks, Great Plains and NetSuite, Boomi is by far the best SaaS integration platform out there – and they understand that SaaS is the wave of the future."

What the Analysts are Saying

The analyst community has also taken note of Boomi's work in the SaaS integration world.

"With a significant customer base to build on and all the right partnerships in place, it's no surprise that the Boomi On-Demand beta has been a success so far," said Dennis Callaghan, Analyst with The 451 Group, a technology industry analyst company focused on the business of enterprise IT innovation, in his report. He continued in the report, "Boomi On-Demand has the potential to redefine SOA from the customer's perspective." This comment appeared in an independent report, titled "Boomi shifts to on-demand model for SaaS/on-premises integration," published on November 7, 2007 (see editor's note below).

David Linthicum, an analyst at ZapThink, stated, "Boomi solves SaaS integration by deploying an integration solution on the same platform, the Internet. This solution provides enterprises looking to find SaaS integration solutions with a better and more cost-effective alternative to traditional enterprise integration solutions. The use of integration technology over the Internet just makes sense as many IT resources move from inside to outside of the firewall."

How Boomi On-Demand Works

Boomi is the only integration offering that delivers a true SaaS application for business integration, based on its Visual Integration Technology℠. Users can securely build, deploy and manage integrations using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. No coding is required.

Once integration processes are built, they are deployed via a lightweight, dynamic run-time engine called an "Atom℠." Built with patent-pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end including connectors, transformation rules, decision handling and processing logic. They can be hosted for SaaS-to-SaaS integration or downloaded behind a company's firewall for SaaS-to-on-premises integration. Accounts are self provisioning, so organizations can sign up for an account and begin building integrations immediately on the Web in a pay-per-connection subscription model.

"This is an idea whose time has come," commented Bob Moul, president and CEO of Boomi. "As businesses make the transition to on-demand, it's only logical that they also want to integrate on-demand without the burden of installing and maintaining software or appliances on-premises. Boomi is fundamentally redefining the integration market in much the same way that salesforce.com transformed CRM. I would encourage people to visit our Web site and take a free test drive. It'll change the way they think about integration."

About Boomi

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling application, B2B, and data integration in one comprehensive, simple-to-use product which can be deployed on site or on-demand. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in days, not weeks or months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit www.boomi.com.