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Salesforce.com customers can now deploy Boomi On-Demand for fast and economical integration with Salesforce

San Francisco, CA (09/17/2007) - Boomi, the emerging industry leader for on-demand integration, today announced the availability of Boomi On DemandSM for salesforce.com's AppExchange marketplace. Boomi On-Demand lets salesforce.com customers integrate all types of applications and data directly from the Web without the burden of installing and maintaining costly software packages or hardware appliances on-premises. Built on the Force.com platform, Boomi On Demand is immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

Boomi On Demand allows users to securely build, deploy, and manage integrations directly from the Web using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an "AtomSM." Built with patent-pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end, including connectors, transformation rules, decision handling and processing logic. Atoms can be hosted for SaaS-to-SaaS integration or downloaded behind a customer's firewall for on-premises integration.

Customers can purchase integration capabilities on a pay-per-connection basis at a fraction of the cost of traditional enterprise integration software. Users will have the ability to seamlessly integrate their salesforce.com applications with other software as a service (SaaS) applications or with on-premises applications through the Web.

"We're excited to launch the public beta here at Dreamforce. Boomi On Demand is fundamentally redefining the integration market, much in the same way salesforce.com transformed CRM. Boomi On Demand is accelerating the movement of applications to the Web by removing integration as a major barrier to SaaS adoption," Bob Moul, Boomi CEO explained. "Salesforce.com's expansive customer base will now have access to an affordable, easy-to-use integration solution that allows them to fully leverage applications and gain critical insight into their business."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, chief marketing officer, salesforce.com. "Customers of all sizes can visit the AppExchange, and with a few clicks, can leverage Boomi's expertise to reap the benefits of integration capabilities that drive business value."

Dreamforce attendees can stop by booth #701 to learn more about Boomi On Demand and see a demonstration of the new offering.

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Boomi

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling B2B, application and data integration in one easy-to-deploy, simple-to-use product. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in weeks, not months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit www.boomi.com.