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Boomi Selected Due to the Ease of Creating Integrations in a Drag-and-Drop Framework

Berwyn, Pa - (08/28/2007) Boomi™, a leader in business integration software for small and mid-market businesses (SMBs), today announced Gate Petroleum Company has selected the Boomi Visual Integration Platform to meet the company's current business-to-business integration software needs as well as emerging application integration requirements.

Gate Petroleum Company is a retail marketer of petroleum products headquartered in Jacksonville, FL. Its other businesses include operation of convenience stores, operation of private clubs and resorts, real estate development, and manufacturing of architectural and structural precast / prestressed concrete. To keep its convenience stores stocked, Gate Petroleum works with numerous third-party companies such as McLane, a grocery supply chain vendor.

"We evaluated our technology infrastructure and realized we could significantly improve business processes if we pulled together information from standalone applications and connect directly with our trading partners," said Ben Cebrian, database manager for Gate Petroleum Company. "We began evaluating integration software vendors, and after narrowing down the list from five contenders to three finalists, we selected the Boomi Integration Platform."

As the first order of business using the Boomi platform, Gate Petroleum is setting up electronic invoicing with its trading partners. Currently paper invoices are received and keyed in at the store and then transmitted to the home office, with the exception of orders from McLane. With Boomi in place, now suppliers can submit any type of invoice file (flat file, XML, EDI, HTML, etc.), and Boomi will take the information and input it directly into the company's ERP application and simultaneously send it to the appropriate retail store. This is accomplished without any human intervention.

In addition to transmitting invoices, Gate Petroleum is planning to use the AS2 transport module for secure communications.

"We're just getting started with the Boomi platform, and it's already clear we'll be able to use integration in numerous other ways," continued Cebrian. "We selected Boomi after evaluating numerous offerings, and after seeing the demo, we knew we'd be able to adapt it to our various needs. Not only is the product easy-to-use – you can create integrations with click-and-drag simplicity – but it was also one of the only offerings we saw that wasn't a piecemeal offering. It's one integration engine that can be used for B2B and application integration. The product operates as a cohesive unit and doesn't require the constant add ons you'd have to purchase from other companies."

Currently Gate Petroleum is connecting applications such as its pricebook, store back office system, AS400 systems, accounts payable application and general ledger. As it connects additional applications throughout the organization – and as it continues to connect electronically with additional trading partners – it will further drive value for Gate Petroleum and create efficiencies throughout the organization.

About Boomi:

Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling application, B2B, and data integration in one comprehensive, simple-to-use product which can be deployed on site or on demand. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in days, not weeks or months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit www.boomi.com.