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Cold Storage Leaders Turn to Boomi to Heat Up Supply Chain Processes through Integration

BERWYN, Pa. – Jan. 30, 2007 - (01/30/2007)Boomi Software, a leader in business integration software for small and mid-market companies, today announced it has achieved continued success in the cold storage market sector. Within the last six months, Boomi signed six new cold storage customers, bringing the total number of cold storage customers to 12, including six of the largest 20 in the market according to the International Association of Refrigerated Warehouses.

"Our success in the cold storage market is indicative of the success we've experienced throughout the logistics industry," said Robert Lewis, vice president of sales for Boomi Software. "Like all types of logistics companies, cold storage businesses need to link their warehouse management systems with their customers' applications to make sure that product orders can be received, fulfilled and invoiced in an automated manner."

Within the cold storage market, processing orders efficiently is more important than in virtually any other industry. Storage facilities can be expensive to operate, which means products need to move out as quickly as possible to make room for new shipments, and products must be shipped quickly so they can remain frozen during transit. There is no room for delays in the supply chain, which necessitates the need to create tight integration within cold storage companies as well as between them and their partners.

In the past six months, many of the largest names in cold storage have signed on as Boomi customers, including: Frozen Assets Cold Storage, McCook Cold Storage, MHW/Chambersburg Cold Storage, Mesa Cold Storage, Preferred Freezer Services and Total Logistic Control.

"Working with Boomi has helped us link our services directly into the supply chains of our customers," said Robert Castaldi, management information system (MIS) director for Preferred Freezer Services. "This means we receive orders automatically and begin the shipping process immediately. Regardless of the electronic format in which we receive orders, we can get them input into our systems without re-keying the order, and we can begin the fulfillment process without the administrative hassles. We've been able to better meet our clients' needs while also reducing the technical complexities of running a world-class cold storage facility."

Like all logistics companies, cold storage companies face the need to meet customers' evolving needs while keeping technology budget expenditures to a minimum. The Boomi Integration Platform meets this combination of needs by providing a cost-effective integration offering that can meet the integration needs of small-but-growing companies as well as large, established players. In addition, the product can be implemented in days by non-technical personnel, allowing Boomi to be a valuable resource for even the most resource constrained company.

Because of its focus within the cold storage and logistics industries, the company continues to be the leading integration software in these markets.

About Boomi Software:

Boomi Software improves the efficiency and effectiveness of small and mid-sized businesses by enabling B2B, application and data integration in one easy-to-deploy, simple-to-use product. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in weeks, not months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi Software, visit www.boomi.com.