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Boomi, Inc. and HEC Co., Ltd. Form Strategic Alliance to Deliver Seamlessly Integrated Supply Chain Solutions to the Korean Market.

Conshohocken, PA & Seoul, South Korea - (02/16/2004) Boomi, Inc, the leader in taking the cost and the complexity out of trading partner and system integration, and HEC Co., Ltd, a leading provider of supply chain management consulting and implementation services, announced a strategic alliance for HEC to represent Boomi's integration software in the Korean market, and for HEC to represent Boomi in business development activities with Korean companies. The companies have worked together to develop Boomi interfaces for the supply chain management systems that HEC represents in Korea. Joint customers will be able to achieve low total cost of system ownership by capitalizing on the combination of best-of-breed, supply chain management functionality and consulting offered by HEC and best practices-based integration implementation infrastructure offered by the Boomi Integration Platform.

Through the partnership, HEC & Boomi will open up a business development channel for the Boomi Integration Platform in the Korean market, in addition to Boomi enabling a channel for HEC to offer its supply chain management solutions and consulting services to the USA market.

"Boomi's tremendous momentum in the third party logistics space, strong EAI solution set, and unique adaptability make it an ideal complement for HEC and the proven supply chain management solutions we offer," said HT Kim, President and CEO of HEC. "The combination of these solutions will strengthen our ability to present a more robust, comprehensive supply chain management solution to existing customers and prospects."

"Our partnership with HEC and their supply chain consulting expertise and blue chip client base in Korea represents a big opportunity for Boomi to expand into the North Asia market in 2004," said Benjamin Hood, Executive Vice President – Sales of Boomi, Inc. "With HEC's proven business success in Korea and their experience consulting with Korean companies, along with Boomi's adaptable integration solutions, together we can now meet the sophisticated system and trading partner integration requirements demanded by Korean companies."

About HEC Co., Ltd

With 10 years of experience and 100's of installations worldwide, HEC Co., Ltd is a leading supplier of supply chain management software and consulting solutions for Korean companies. Representing in Korea the leading providers of supply chain execution and supply chain planning solutions coupled with their supply chain management consulting expertise, the leading Korea companies turn to HEC Co., Ltd to optimize their supply chains. HEC also provides ASP services to Korean companies seeking to outsource their supply chain management software systems. For more information, please visit http://www.execonsulting.com.


About Boomi, Inc.

Boomi, Inc. is a leading provider of eBusiness integration software. Boomi eliminates the time and expense of integration by empowering its customers and partners to rapidly handle any eBusiness requirement. The company provides global service and support from its corporate offices in Conshohocken, Pennsylvania, and through its global partners. For more information about Boomi, call 610-834-8730 or visit http://www.boomi.com.