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Salt Lake City, UT and Conshohocken, PA - (11/11/2003) Tomax Corporation and Boomi, Inc. announced today that they will partner to provide applications and integration tools for the retail industry. Boomi's Integration Platform will facilitate seamless integration between the Tomax application suite, internal legacy applications and external third party products.

"Tomax delivers retail-in-realtime™," noted Ken Pink, SVP – Solutions Development at Tomax. "Our is a unified retail platform, enabling realtime visibility and control across all enterprise functions, wherever and whenever they may occur. Boomi extends this vision with an arsenal of seamless, realtime integration components that will be integrated into

"As a successful innovator in retail software and services, Tomax is committed to providing high value solutions to their customers. With integration becoming a growing challenge for end users, Tomax recognizes the importance to their customers of being able to easily and quickly share data between applications and multiple data sources," said Brian Mozhdehi, Chairman and CEO for Boomi, Inc. "The decision to incorporate Boomi's integration platform and adapters into its product family is another great example of how the best software companies choose Boomi to enhance their own offerings and address the needs of customers."

About Tomax

Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax® solution enables retailers to create a retail-in-realtime™ infrastructure using four primary components: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains rely on Tomax solutions, including Kroger, Safeway, Winn-Dixie, Viking Range, Franklin Covey, Ultimate Electronics, Gateway Computers, TJ Maxx/Marshalls, and 24 Hour Fitness. For more information about Tomax, call 801-990-0909 or visit

About Boomi

Boomi, Inc. is a leading provider of eBusiness integration software. Boomi eliminates the time and expense of integration by empowering its customers and partners to rapidly handle any eBusiness requirement. The company provides global service and support from its corporate offices in Conshohocken, Pennsylvania, and through its global partners. For more information about Boomi, call 610-834-8730 or visit

Copyright © 2003 Tomax Corporation. Tomax, and retail-in-realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.