Boomi’s Visual Integration Technology makes application integration a realistic option for small and midsize businesses.  Long the domain of only the Fortune 1000 – those companies large enough to afford the significant investment of time, money, and resources required when implementing complex EAI architectures – Boomi has tamed application integration for small and midsize businesses.

With Boomi’s Visual Integration Technology, SMBs can build simple to sophisticated application integration solutions quickly and easily without coding.  Application integration is accomplished with astonishing speed using familiar point-and-click, drag-and-drop techniques. Once designed, integrations are ready for immediate deployment – there is no further coding required.

The advantages and benefits of application integration are many including reduced data entry errors, greater operational efficiency, faster time to market, superior customer service and enhanced business intelligence just to name a few.  With Boomi’s Visual Integration Technology, small and midsize businesses can now enjoy these advantages and level the playing field with larger competitors.

Choice of Multiple Integration Methods
Boomi’s Visual Integration Technology allows users to employ one or more popular application integration methods including:

• Data Level Integration – access flat or hierarchical files or relational databases
• Message Level Integration – access messaging gateways or send and receive messages with web service style messaging
• API Integration – connect directly to an application server, even if the server utilizes a proprietary interface.

Regardless of the integration method being used, Boomi's approach is non-invasive to the applications being integrated.   This means that no changes will be required to your applications in order for them to be integrated.  The connections are also loosely-coupled, so even if you need to connect directly to a proprietary API, it will still be represented as standard XML versus a proprietary interface.  This simplifies maintenance of integration processes as applications change or are upgraded or replaced.

Pre-Built Connectors – Save Time
Boomi offers pre-built connectors to many commercial enterprise products including:

• Oracle
• SAP
• Seibel
• PeopleSoft
• JD Edwards
• SSA Global
• Sage Software
• Microsoft
• Most Commercial Databases

Using these connectors, you simply point the connector to the application you wish to integrate with, browse to the interface you wish to call, and import it.  All information required to connect to that application is setup for you with no additional coding required.

Pre-built Logic and Process Components – No Coding!
Application Integration is about much more than application connectivity.  You must be able to transform, validate, and automate business logic in order to handle real-world integration requirements.  Boomi’s Visual Integration Technology has a host of pre-built logic components that make the setup of simple to complex integration processes very straighforward.  Examples include:

• Data Transformation – Transform data between XML, Flat File, Database, EDI and User-defined formats
• Logic / Decision Handling – Examine specific data values and perform true/false validation
• Content-based Routing – Examine content and pass it down multiple paths of execution based on specific data values
• Dynamic Message Creation – Construct messages that can be communicated to users when certain events happen.  Include dynamic content in the message directly as needed
• Dynamic Exception Handling – Gracefully handle execution failures by constructing error messages which can be raised as email alerts or logged as needed.
• Rich Document Creation – create PDF’s, Excel, Word, or HTML documents as part of the integration process, and email these documents to one or more users.

Unlike many other products, Boomi’s Visual Integration Technology natively handles XML, Flat File, EDI, Database, and User Defined data formats without requiring XML transformation as the first and last step in the integration process.  Because of this, our platform performs faster and makes more efficient use of system resources.

Application integration with the click of a mouse?  Absolutely!  Learn more about Boomi’s powerful Visual Integration Platform or Boomi On Demand^sm.  And the same offering that can meet your application integration needs can also be used for B2B integration– connecting your business to your key suppliers and vendors.

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