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Kelly-Moore Paints Gains Efficiencies With Integration

“With some help from the experienced Dell Boomi Professional Services Team we were able to quickly implement our own integrations, and manage them with greater confidence.” — Julius Mercado, Retail Applications Analyst, Kelly-Moore Paints

Business Challenge

Kelly-Moore, one of the most recognized names and largest privately-held companies in the paint industry, needed to give their sales organization one view of all customer records, and it needed to happen quickly. They had recently selected Salesforce® as their CRM solution due to its flexibility and ability to grow along with their needs and business requirements. Kelly-Moore needed to quickly and capably integrate information from ERP and POS systems into their new CRM system before launching the latter to their sales organization.

Complicating the issue was the fact that Kelly-Moore’s previous integration experiences had been costly, in more ways than one: the integrations were built using database procedures and custom scripts, work that was largely outsourced to third-party vendors who didn’t always use repeatable processes. “Moving away from static processes and custom code was a positive step forward from a technology standpoint,” says Julius Mercado, Retail Applications Analyst at Kelly-Moore Paints. “Salesforce is extremely flexible. Now we needed an integration solution of equal flexibility to bring everything together, and we hoped it would lower the costs of doing business while improving our efficiencies.”


Rapid implementation leads to value & efficiencies

Kelly-Moore looked to their Salesforce application vendor for recommendations on an integration solution. The vendor came back immediately with two recommendations, including Dell Boomi. “It didn’t take long to realize that Dell Boomi has the flexibility, robustness and functionality we needed right out of the box,” said Mercado. “We asked both candidates for a proof of concept and Dell Boomi was the only company that was able to demonstrate their capabilities using the data elements we needed.”

Kelly-Moore needed daily integrations and they were up against a tight implementation timeline of 2 – 3 months. With some training and assistance from Dell Boomi’s Professional Services Team, Kelly-Moore built the integrations. “Dell Boomi was very easy to implement ourselves,” said Mercado. “We were able to build out the integrations and have everything up and running within our timeline.”

Without Dell Boomi, according to Mercado, Kelly-Moore would be forced to manage unpredictable costs and productivity inefficiencies. “Our business requirements will change over time, necessitating changes to the applications we use and the integrations associated with them. Without Dell Boomi we’d have to put together a Statement of Work for each Managed Service Provider, and have them build out custom code, which could take months. With Dell Boomi we are much more agile, we can do it ourselves.” Dell Boomi has also enabled a completely centralized view of all customer accounts, making essential data more accessible to the Kelly-Moore sales organization. “Our IS team mission is ‘Enabling the business through the effective use of technology’. With Dell Boomi we are saving time and money, and enabling our users and making them efficient—we are accomplishing our mission.”

Kelly-Moore now has a high level of comfort knowing their data is flowing into Salesforce via integrations that Dell Boomi enables. “As the Project Manager for Salesforce at Kelly-Moore, and dealing with the end users daily, I receive numerous comments about the accuracy and delivery of information from the two applications that are currently flowing into Salesforce with the help of Dell Boomi,” said Patti Stritmatter. “Our communication to the field needs to be timely and reliable. The nightly feeds we currently use have instilled a comfort level within our sales team that their customer data is accurate and up-to-date. This is achieved through the Dell Boomi application and the integration workflows built by our Apps Team, which have been very important for our success.”

Kelly-Moore intends to use Dell Boomi for other integration projects in the future, including the extraction of data out of Salesforce into their POS system to enhance workflow optimization by making automatic changes to customer records. Additionally, Kelly-Moore will integrate external orders from outside customers, and they will also integrate purchase orders to outside vendor systems – it’s the “logical option”, according to Mercado.

The Bottom Line

Kelly-Moore reports the following operational and performance benefits as a result of using Dell Boomi as their application integration solution:

Ease of Use

Kelly-Moore has been able to build, implement and manage their own integrations.

Costs Savings

With the very easy learning curve of Dell Boomi AtomSphere, Kelly-Moore found the “Time to Power” very short. Kelly-Moore was able to avoid the expense of several months’ worth of outside development resources by working with Dell Boomi. In addition, enhancements and changes can be implemented quickly and easily with in-house staff, which allows Kelly- Moore to control the cost of ownership.

“At Kelly-Moore we want to focus our energy and resources on the quality of our paint and the quality of the interactions with our customers, not necessarily on IT infrastructure,” said Grant Gouldon, Senior Applications Manager. “Dell Boomi allowed us to maximize the productivity of our IT team to quickly provide our Sales Reps with a tool that boosts their effectiveness and gives them a 360-degree view of their customers. The power and flexibility of Dell Boomi will enable us to keep a lid on the ongoing cost of ownership as our needs evolve.”

Rapid development & implementation time

Kelly-Moore was able to implement the first phase of their integrations within their required 2-3 month timeframe.

Time to value

Dell Boomi offers pre-built connectors for many SaaS and On-Premise applications, including Salesforce and Oracle EBS, as well as Boomi Suggest, which anonymously indexes data mappings across all Dell Boomi customers. The Dell Boomi team also has extensive knowledge about how to best integrate applications. This provided Kelly-Moore with a significant head start on building the integration between Oracle and Salesforce. The ease of building custom maps facilitated the interface between Kelly-Moore’s retail system and Salesforce. Within two months Kelly-Moore had sophisticated integrations in production, and they were able to provide their field sales force with one complete view of their customers in one location.

About Kelly-Moore Paints

Headquartered in San Carlos, Calif., Kelly-Moore is one of the largest employee-owned paint companies in the United States, where each employee-owner is committed to offering exceptional customer service. When you call or visit a Kelly-Moore store you are speaking with an owner. A leader and innovator of waterborne-coating technology, Kelly-Moore was the first major paint company to offer recycled paints, along with one of the largest selections of stock colors. Kelly-Moore is one of the few companies to continue to offer stock colors for superior color consistency. Trusted and preferred by professionals since 1946 as the “Painter's Paint Store” for its high-quality, performance and consistency, Kelly-Moore's paints are safe and easy to use for everyone. The company’s environmentally friendly paint factory in San Carlos, Calif. is the recipient of four widely recognized and among the most stringent environmental awards. Kelly-Moore is dedicated to giving back to the communities it serves. This ethos is reflected in its corporate giving program and its numerous industry-leading green business accolades.

Success Summary

Application Types
Point of Sale
Oracle e-Business Suite
Manufacturing & Logistics